Fan Xinmu1 and Zheng Xiangli2;

Abstract：

As a burgeoning cultural industry, online games serve not only as an economic growth engine but also as significant virtual narratives and cultural spaces. In the process of "going global," domestic online games carry the mission of disseminating Chinese culture, while also constructing fields for the production and reproduction of cultural significance. The core of cultural products lies in the production of meaning, where creators use symbols to design and generate systems of meaning that can stimulate communal sharing, thus achieving the processes of value creation, dissemination, delivery, and appreciation. The 2021 National Cultural Export Key Project, "Genshin Impact," skillfully incorporates Chinese cultural symbols through fashionable design, rejuvenating Chinese culture. This paper takes the domestically produced game "Genshin Impact," which has successfully "gone out to sea," as the research object, and deeply analyzes the cultural output strategy and significance production of "Genshin Impact." It attempts to provide new paths for the interactive integration of domestic online games and Chinese culture, enhance the interactivity of cultural exchanges between China and foreign countries, and aid in the "going out" of excellent Chinese culture.

Key Words： Genshin Impact; domestic online games; going global; cultural output; significance production; cultural confidence

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Author: Fan Xinmu1 and Zheng Xiangli2;

References：

• [1] Chao, Y. (2021). Internet Game Narratives and the Dissemination of National Culture [D]. Hubei Minzu University. https://doi.org/10.27764/d.cnki.ghbmz. 2021.000155.
• [2] Li, T. (2010). Semiotic Interpretation of Commercial Animated Films: Adaptation and Meaning Reproduction. Contemporary Cinema, 2010(08), 156-160.
• [3] Xia, W. (2021). The Formation Characteristics and Optimization Paths of Youth Social Virtual Communities in the Smart Media Era: Based on a Survey of Mobile Game Communities. Journal of Fujian University of Commerce, 2021(05), 65-70. https://doi.org/10.19473/j.cnki.1008-4940.2021.05.011.
• [4] Zheng, L. (2022). Cross-Cultural Communication of Traditional Chinese Culture in the Context of "Game Going Overseas": A Case Study of the Story PV "神女劈观". Science and Technology Communication, 14(19), 132-134+141. https://doi.org/10.16607/ j.cnki.1674-6708.2022.19.020

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