Aussie-Sino Studies

2017, (2)

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A Study on the Buyer’s Preference Towards Motorcycle with Reference to Classic Motors, Chennai

dr.a.varadaraj & m.b.a, ph.d & dr.m.s.vijaya rao & m.b.a, ph.d

摘要(Abstract):

The research work is carried on to study the buyers’ preference towards motorcycle with special reference to classic motors. The study analyses the influence of the medium in creating awareness about the motor cycles among the customers in chennai. Primary data collection was made through structured questionnaire and sample was collected among the motor cycle in Chennai. The respondents are chosen as per convenience. SPSS was used to obtain results for statistical analysis. Percentage analyses, Chi-square tests, independent samples test, ANOVA were used for analysis in the study. From the study some interesting findings such as there exists a relationship between age of customer and the person who makes the purchasing decision. When the customer is below 25 years of age, in most cases purchasing decision are made by his parents. When a purchase decision is made by parents, customer attach more significance to the comfortableness while driving the vehicle. Employed people are more price sensitive than parents. Further when a motor cycle is bought on full settlement of cash more significance is attached to the colour of the vehicle. Most of the buyers make use of loan facilities for buying motor cycles.

关键词(KeyWords): Buyer’s Preference; Motorcycle; Classic Motors

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作者(Author): dr.a.varadaraj & m.b.a, ph.d & dr.m.s.vijaya rao & m.b.a, ph.d

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